Accelerate Your Marketing Career: The Benefits of an Accelerated B.S/M.S in Marketing Intelligence

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Having a solid educational foundation is crucial for success in Marketing. Towson University offers an innovative solution for ambitious students looking to fast-track their education and career - the Accelerated B.S/M.S in Marketing Intelligence. This program allows students to earn their bachelor's and master's degrees quickly, providing a strategic advantage for a thriving marketing career.

What Sets the Accelerated Program Apart?

The Accelerated B.S/M.S in Marketing Intelligence at Towson University is designed for students majoring in business administration with a concentration in marketing. The program stands out by condensing the timeline for completing both degrees, allowing students to save time, and money, and enter the workforce sooner.

Students replace certain undergraduate courses with three 600 to 700-level courses (9 units) that count toward both their bachelor's and master's degrees. The following courses are included in the accelerated curriculum:

1. MKTG 605 replaces MKTG 485

2. MKTG 710 replaces MKTG 411

3. MKTG 720 replaces MKTG 412

The remaining graduate courses lead to the Master's degree in Marketing Intelligence.

Eligibility Criteria

Admission to the program is competitive and limited. To be eligible, students must meet the following criteria:

• Official admission to the business administration major with a marketing concentration.

• Completion of 60 undergraduate credits.

• A minimum undergraduate GPA of 3.00 overall at the time of application.

Get Started on Your Accelerated Journey

Questions about the application process or program should be directed to the Graduate Program Director:

Hua Chang, Ph.D.

chang@towson.edu

410-704-2426