MKTG 610 - DATABASE QUERYING AND VISUALIZATION

Designed to introduce students to the applications of database querying and data visualization in the context of marketing. Students are exposed to the basics of SQL Queries and data visualization techniques and will learn how and when the methods and techniques can benefit marketers in finding new insights about consumer’s opinions and needs, and making insightful decisions. Students are given opportunities to apply what they have learned and are encouraged to think like decision makers.

Prerequisite: MKTG 605 or consent of instructor.