MKTG 780 - ADVANCED MARKETING ANALYTICS

Focuses on learning how to use various analytics tools: multivariate linear regression, logistic regression, principal component analysis, multidimensional scaling, clustering and classification, market basket analysis, choice modeling, conjoint analysis. Students will be expected to use state-of-the-art programming language to analyze real-world large data sets and make strategic recommendations for managerial actions.

Prerequisite: program admission and MKTG 607 or equivalent, or consent of instructor.