MKTG 781 - DIGITAL MARKETING PROJECT

An independent applied project in a content area related to digital marketing designed to support and enhance the student's ability to apply graduate experience and achieve tangible outcomes. Students work under the supervision of faculty advisers to plan, implement, and evaluate a project for a client as part of a practical, real-world problem-solving experience.

Prerequisite: MKTG 710, program admission or approval of program director.